We know that there is a new publishing paradigm, we are just not certain what it is. The salient points for 2011 have been summarized by Jenn Webb over at O'Reilly Radar.
We have ePrint to replace print, but does it? Authors don't need publishers anymore, so how do we find our audience midst the information flood? The idea has become a meme (See Nigel Scott, Reflections, Observations and Forecasts [Part 2]) but what else qualifies as an idea? How can anything else be heard?
The new media is Facebook and Twitter and the audience is reached by nanocasting. The mass media still exists as TV, radio... but the attention of the audience is fragmenting into social media. In social media you don't broadcast to the mass, you "nanocast" to the individual. Are there constraints on what to say to this individual? If so it is not a constraint of content, it is a constraint of what travels across the pipes to actually strike a chord on the other side. The same-old same-old text doesn't necessarily do the job in this context.
It is a new world and when you step into it, you might not recognize what is taking place. I need a map that tells me upfront what each of these new "places" is about. Thank you webdesignerdepot.com: Friendster, Hi5, Mulitply, Orkut, Kontain, Ning. Authonomy, Photobucket, Flickr, Revver, Delicious, Digg, Reddit,Posterous, Tumblr, Ustream.tv, Justin.tv, FriendFeed, Lifestream, Profilactic.com. I realize some of these names are iconic. The problem remains: how is this list penetrated with meaningful nanocasting?
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