Because of the fragmented nature of the material in the world of digital messages with their meta data, we are in a new phase of technological mash-up. The remix itself is not new, as Kirby Ferguson demonstrates. It has been with us since the dawn of the machine age, and is demonstrated in images with the history of film.
This creativity, as an assemblage or " blage," can create something new, Nigel Scott's true original. A thing is created.
However, this is not the beginning or end of the thought of creativity:
When one idea begets another, it is difficult to make a product (a technology) because the product is a conclusion. Because if you follow the idea wherever it might lead, you can't stop to conclude it. You continue beyond to the next thought, even though the product doesn't come to fruition. What would be a product morphs. Again.
The question here for the creator of the new thing, the blage, is what happens to questioning, the process, once it has solidified into a product?
This can be seen as two sides of the same coin. What is the strength of one, the creativity that does not conclude, takes things apart. As opposed to the strength of the other, the creativity that is productive.
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